It’s fair to say that the driving motivator of the UK government’s response to the coronavirus has been fear. Fear of widespread cases and fatalities and fear of an overwhelmed health service. Fear, by and large, leads to, and is undergirded by, concerns with safety.
And there was much to fear when the virus appeared on the scene in early 2020. The virus was a kind of unknown; we did not know how it would operate. Indeed, it seemed to affect different populations, and different parts of a given population, differently. Fear seemed a natural response to the unknown. It seemed right to prioritise safety above all else. So, here in the UK, we went into a series of national lockdowns—two, in fact, as well as other measures that came pretty close to the life-altering existence that lockdowns represent.
But what if the government had appealed to alternative motivators for tackling this pandemic? Specifically, what if it had appealed to the courage of its citizenry?